- Do something compelling. People are hungry for better. Make something better and people will notice. This is the best promotion.
- Message dictates the proper aesthetic. Figure out what you want to say and what is important to you, then let the style follow.
- Make hard decisions about what is important. Be ruthless. Most things aren’t important, just by the very nature of what “important” means. From this:
- Give emphasis to the important stuff.
- Deemphasize the unimportant.
- Put up barriers between you and the distracting.
- Be picky in work relationships. Realize that agreeing to unfair circumstances not only hurts you, but your peers as well, because it pushes what is acceptable behavior in the wrong direction.
- Talk and think about process. It’s important. Don’t worry, no one is going to steal your “secret sauce.” That only happens with recipes. And creativity isn’t a recipe.
- Simplicity in form. Clarity in concept. Conciseness in message. Now, more than ever.
- Learn to operate in a world of choices. Don’t paralyze yourself with analyzing opportunity costs. Think, move, assess.
- Two things can be incongruent, yet both partially true. Making two opposing elements play nice is the germ that fuels a lot of wonderful things.
- If you curate, add context and value. Add a perspective.
- Feedback loops: small and tight. Inspiration sources: wide and varied.
- Bonus idea! And, probably, the most important: substance, please.
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